What Is Twitter Worth To Your Business?

Have you seen the latest traffic statistics for Twitter?  Have a look at this:

  • 3 years, 2 months and 1 day: The time it took from the first Tweet to the billionth Tweet
  • 1 week: The time it now takes for users to send a billion Tweets
  • 50 million: The average number of Tweets people sent per day, one year ago
  • 140 million: The average number of Tweets people sent per day, in the last month
  • 177 million: Tweets sent on March 11, 2011
  • 6,939: Current Twitter Per Second record
  • 572,000: Number of new accounts created on March 12, 2011
  • 460,000: Average number of new accounts per day over the last month
  • 182%: Increase in number of mobile users twittering over the past year

So, what does this mean for your business and web marketing Australia?  Obviously, Twitter can generate leads for your business but it is a whole lot more than just a lead generator.  It is better described as a means of communicating more regularly with your customers on both a social and business level.  Rather than the traditional way of communicating – from you to the customer, Twitter offers a way for your customers to communicate back to you!  If you ask the right questions of your twitter followers, you can continually improve your product and your business.  Of course, two-way communication implies that you are ready for the feedback…..obviously, feedback is not always positive so you need to take any negative feedback as an opportunity to improve your services!

So, take a look at these statistics and ask: “Can we afford not to be utilizing Twitter in our business?”

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