Ever wondered if the expense of your annual advertising in Yellow Pages was worth the cost? The answer is a resounding NO!! However, spending your advertising money on ranking in Google will give you a return on investment!
“New survey data released shows 54% of people never use Yellow Pages while a staggering 100% of people quoted use Google everyday to find products and services they are looking for.” [click to continue…]
What is your long-term online strategy? If you feel like your business website is a bit ‘behind the times’ and you don’t know how to keep pace with the changes in social and mobile media, these tips may help! An organisation called ‘masternewmedia.org’ has researched the ‘Top 10′ trends in internet marketing for 2011. [click to continue…]
Video and email are two of the most effective forms of communication available to business today. Are you using video effectively in your business? A company called “ReelSeo.com” has come up with 20 ways that you can use video in your business. Are you applying some or all of these methods or perhaps you have even more methods that you would like to add to this blog?
If any of you doubt the benefits of a mobile phone marketing strategy for your business, here are a few statistics that may change your mind…….
These statistics are increasing so rapidly that they are probably out of date already…..
So, what is your business mobile phone marketing strategy?
A recent study of bank marketers found that their idea of what their customers wanted was way off the mark (surprise). So, they are spending a fortune on marketing to customers about something that they aren’t even interested in! Not only that, but the marketers are hoping that their marketing campaigns will change customer behaviour rather than actually meeting customer’s needs. That approach to marketing may well explain a few things!
In business, we often hear the comment ‘test all of your marketing and sales strategies to measure their effectiveness’. That is fine but I am often asked: ‘what are the best parameters to measure?’
In the online world, it is quick and easy to test and measure a strategy’s effectiveness because there are a number of tools to provide instant figures for your business. However, you may want to measure the benefit of even having a website (or of how much you should spend on your website) if you are an offline business. Once online, you should definitely measure your search engine optimization Australia progress in Google, Yahoo and other search engines!
Here are some excellent statistics as to why yellow pages is no longer the best place to put your advertising dollar!
So, what is your business currently doing with your advertising dollars? Will you do anything differently now that you have seen these figures?
